Don’t End Up Poor.

You Need Predictable Success not Luck!

Ogunranti Adebayo Moses
2 min readDec 8, 2024

Oftentimes, what you’re looking for is a product or service that you can easily start with your resources, and then distribute successfully using those same resources, compounding growth and returned profits over time. This allows it to keep compounding and becoming heavier along the way.

This is perhaps the only way multiple people with zero financial backing can be certain of great financial success. Someone once achieved this with frozen fish sales.

You need something:

  1. That can go mainstream with the possibility of selling to over 1 million people.
  2. Unique, so people won’t second-guess its usage or purchase.
  3. With the potential to grow fast, prompting people to tell others about it.
  4. That can compound as it grows. This means choosing something without obstacles that slow down its speed, revenue, or compounding timeline. Often, this would mean no middlemen — direct-to-customer sales with payments coming straight back to you.

The truth is, it’s better to be compounding 1 naira with a measurable and consistent timeline of return, which makes it predictable how much can be compounded within a given period. This is better than 1 million naira with an unpredictable timeline.

Predictability and consistency of return are what you’re looking for. They’re the most effective path to sustainable financial success. The key questions are: When does it come? How much comes?

This is very possible in business but not in the job scene in Africa and, for the most part, not for Black men globally. You cannot predict how far your salary will go before it stops coming, which means you can’t predict how much you can compound on it.

It’s also not possible on a freelance basis, as you can’t say for certain when the next gig will drop. Unpredictability is why many have long, ghostly hopes and end up failing financially, leaving nothing tangible for their children.

The lower an economy is, the more necessity becomes the mother of innovation.

Trust me, just like you, I don’t have the bulk of finances for my projects (products and services). Every time I share something, I’m contributing another data point in the search for a vertical takeoff — a “zero to one” heavy financial success for the average person. If this works and some of us become extremely successful, then you can be sure such knowledge can be scaled across other walks of life.

Well, it works; we’re just figuring out our version. European or American versions don’t seem to work well here — especially not the versions they are using in this new age. We’re perhaps in their Rockefeller, Vanderbilt, and Coca-Cola starting era.

I don’t want anyone to succeed necessarily by luck or chance, but rather through predictable steps. This is easier to pass on to the next person, ensuring that more people can achieve independent success.

The more luck there is to a thing, the less there is to be learned from it.

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Ogunranti Adebayo Moses
Ogunranti Adebayo Moses

Written by Ogunranti Adebayo Moses

I’m Moses. And I admire people and communities. Aside from the everyday startup development, writing is how I help more people.

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