I’m not sure how frequently priorities can be mistaken. But here’s the thing: we’re desperate to get things done.
Many successful companies were able to thrive because their objectives were clear and more attention was paid to developing one thing at a time.
When numerous projects are being worked on at the same time, one of the most frightening things that can happen is that we become utterly uninterested in them, and our motivation wanes as a result of the failure of none of the products.
I’ve had to deal with folks who appeared to be quite talented, but their problem was that they had a lot of ideas and couldn’t seem to perceive any flaws. It’s one thing to have ideas, and another to be able to recognize problems that require a smart concept to address.
Concentrate on one product at a time. Put forth your best efforts, and the results will not be far behind!