Nigeria’s problem is grassroot

Ogunranti Adebayo Moses
2 min readAug 2, 2022
photo credit: Moses, co-founder at doing regular pickups

Caught unfresh here …ahahahahahaha!

Well, I had to make a regular-picker quick Amala and Ewedu delivery for a service function yet-to-be-launched, seeing the unexpected requests for service. Earned some extra cash doing that. ahahahahaha

So here’s the thing, if we want to fix an issue and make the solution one that everyone else must adopt, we need to be prepared to get dirty. Dirty in this case would imply that we should prepare to do the necessary labor.

Here are a couple of takeaways: “Your customers and investors are not behind the laptop, they are on the street,” Simeon Ononobi of thankUcash told me and a couple of buddies.

One of the reasons I find it difficult to simply sit behind my computer and expect my 50 million people to come and meet me.

Africa has a big possibility, but our difficulty is mostly at the grassroots level. We have a high internet penetration rate as well as a large and underserved population. The SME population alone totals 40 million registered SMEs, less a twice the number of unregistered SMEs. Serving 600,000 SMEs is a lot of work, yet it’s still not enough.

The larger grassroots needs education, as well as a step-by-step approach to enter the system, which involves work. And working them out is the basic key to making everything work!

Money reigns supreme. The exhilaration of what a startup can become will not be sufficient; business is money, and we are only in business when we make money.

Do not aim to be a founder if you are unwilling to suffer in order to see your solutions come to life and reach more people. Making things happen requires more than just grit.

I’m building @travellaio. We are highly open to investment. Follow this account.

Reference:,of%20jobs%20across%20the%20continent. ;



Ogunranti Adebayo Moses

I’m Moses. And I admire people and communities. Aside from the everyday startup development, writing is how I help more people.