Product and Distribution in Africa

Unlike somewhere else on the planet. Before selling to Africans, you must first have a strong distribution chain.

photo credit to boxedwater

Africa is still young, and the amount to which things get done here will be vastly different from Europe and North America.

Product distribution is the foundation for successful client acquisition in product development.

Product destruction and lack of patronization are unavoidable in the absence of good distribution.

Africa is a barren wasteland, with no infrastructure in place for you to build on. As a result, you must practically develop everything yourself, or your items will not operate.

So, the next time you consider building something in Africa, consider distribution as well.