The African ‘Make’ Culture
Easiest way to dominate is to make things
Looking for data to summarise events in Africa is like looking for a monkey in the sea, an idea dead upon arrival.
Just look around you , interact with a few persons and you can understand for yourself what is really ongoing. Further search will only tend to confirm your suspicions.
To ‘Make’ something in Africa often tends to mean — low quality- no two words to it. At least that is how everyone regards the maker’s culture in Africa. “If you’re truly rich you’ll go ahead and buy imported”, that’s how the average African perceives things.
This presents a huge detriment to the maker’s culture in Africa and ofcourse yes a huge loss in possible profits for which we can make more things. However it also presents a huge opportunity.
Imported products are often on the high side of expenses owing to rising costs of Logistics and tarriffs. This presents every maker an opportunity to do just more.
The easiest way to make money is to make something!
Make anything people may need and make it fast , cheaper than what’s available and make it to the best of quality , spend time on it! I sell some of my products for as high as 50,000 NGN which three times lower compared to the price of their imported version. People buy it because it serves the purpose and its quality.
The issue with the African maker is not that imported products are kicking them off the market but rather that often they are unable to compete in quality , presentation, price and speed. Enough of expecting people to pat you on the shoulders, make something great, market it and people will come.
When more people make stuffs in Africa and profits greatly from doing just that we might be able to shift things , the economy into our favour. The number for us must outweigh those against us.
