Try for once to be ab(super)normal

Doing things the traditional way doesn’t help us, nor does it prepare us to be different; rather, it prepares us to be ignored.

Ogunranti Adebayo Moses
2 min readSep 13, 2021
this is just how it is sometimes

Here’s a theory: if everyone does things the same way, in a SMALL way, you’ll agree that the only way to do things differently is to do them BIG!

When a substantial percentage of a community’s population considers launching a business, they think of starting small, following established rules, and so on.

Why is this the case?

It’s safer, there’s less emotional stress, and there are pre-determined methods for completing the task.

So everyone who builds a firm in such a way that it becomes large is super rebellious, albeit in a different way, against the existing model.
If 90% of people decide to operate community impact programs, they will do so in such a way that only a few hundred people are targeted in order to be safe.

Anyone who decides to take things to the highway rather than the side street will set a thousand people as their initial objective.

As a result, keep in mind that “doing things the normal way does us no good,” “doing things the normal way does us no good,” “doing things the normal way does us no good,”

So, whatever you decide to do, if you aren’t prepared to make it big, don’t do it, because everyone else will do it small, just as you intend, and we don’t need another product like yours.



Ogunranti Adebayo Moses

I’m Moses. And I admire people and communities. Aside from the everyday startup development, writing is how I help more people.